Helping companies with a proven methodology to rapidly validate, build & introduce new sustainable products and services

0031-634151093 noor.kroese@newwave-innovations.com

A fresh take on Innovation

What is new wave innovation? End-to-end entrepreneurial product, services or business builder. My drive is to solve big problems and contribute to a better world by discovering, building and growing future-proof business models. Not by talking, but by doing.

Love to add entrepreneurship in approach, mindset, skills and execution power to the innovation potential within existing organisations. From idea to scale, I can stand by your side ready to build the products and businesses of tomorrow.

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Current & Previous Companies I had the pleasure working with

My services

Venture building

Discover, test and build future-proof business models

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Growth Hacking

Use the power of data driven experiments to accelerate the growth of your business.

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Corporate Innovations

Strategyze and organise the conditions and mindset for lean start up way of corporate innovation

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R&D Accelerating

Increase the speed to market by rapidly validating and optimizing the Ingredient-product-shelf cycle.

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Don’t take my word for it.

“I highly endorse the work of Noor Kroese. Her exceptional expertise in growth hacking, combined with her unwavering professionalism, sharpness, and collaborative approach, have truly inspired me. Working with New Wave has been an absolute pleasure, as they consistently go above and beyond to deliver outstanding results. Their innovative strategies and meticulous attention to detail have driven excellent results within our organization. I am confident that New Wave will continue to inspire and empower businesses to reach new heights.”

— Susana | Startup Acceleration Lead @ Nespresso
"Real professional in her domain. Always proactive, engaged & dedicated, Noor is really going the extra mile… literally! She joined us in Delhi in order to physically meet the team and get closer to Indians: Noor has been driving our digital strategy as a great team player and not as a ‘consultant’ which made it a really easy & smooth collaboration. With her experience, she understands perfectly what are the limits and complications you may face when working with a big corporate and was able to navigate in this uncertain & complex environment while getting things done on time! I would recommend her a 100% and of course, hoping working again with her in future projects!"

— Loriane | Innovation Coach @ Nestlé
“I had the pleasure of working with Noor and to appreciate her as a very talented professional.She's been a crucial member of our corporate accelerator team, helping us further maturing our experimental capabilities while keeping a fast pace and result driven approach. Her passion, expertise and team spirit were the 'secret ingredients' that made us make a step forward.”

— Giacomo | Digital Accelerator Lab Lead @ Philips
“Noor is a highly experienced innovation expert, possessing the right digital and professional skills to explore and validate new products and services. In addition, she is able to manage complex stakeholder structures applied in various industries, including Insurance, CPG & FMCG. I would highly recommend Noor as part of your team.”

— Roderick | Founder @ The Talent Institute

Cases.

Nestlé Purina

Validating and launching a new sustainable pet food product for Purina
Reckitt

Improving experiment design capabilities in order to validate consumer segments, consumer needs and solution appeal via new ways of testing.
Powerly | NN

From idea to growth: Helping NN with building the Powerly, sustainable living platform.
Transavia

Helping Transavia validate new business opportunities as a short-term Service Designer

Get in touch

Do you want to start innovating as a start up? Or do you need help with discovering, validating or building new products and services? Please reach out so that we can drink a (virtual) coffee!